From SEO to GEO: What Kenyan Bloggers and Businesses Need to Know in 2026
For years, if you wanted to win online, you basically had to show up first on Google. That’s what SEO really boiled down to — figuring out how to climb those rankings, grab clicks, and drive traffic. Tons of businesses popped up just to dominate search engines.
But things aren’t the same anymore.
People aren’t just typing in keywords and scrolling through search results. Now, they're going straight to AI tools like ChatGPT or Google Gemini, asking their questions, and getting clear, instant answers — no list of links, no extra clicking.
That tiny shift? It’s already shaking things up.
Now, it’s not just about getting found. It’s about actually being chosen.
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