1. Introduction

DFTNews is committed to protecting the privacy and personal data of all individuals who interact with our platform. This includes readers, contributors, employees, partners, advertisers, suppliers, and other third parties.

DFTNews processes personal data in accordance with Article 31 of the Constitution of Kenya, 2010 and the Data Protection Act, 2019, together with all applicable regulations.

This Data Privacy Statement explains what personal data we collect, how we process it, and the purposes for which it is used.

2. Definitions

For the purposes of this Data Privacy Statement:

“You” refers to our readers, users, contributors, partners, advertisers, suppliers, consultants, or any individual interacting with DFTNews.

“DFTNews”, “Us”, “We”, or “Our” refers to DFTNews and its affiliated platforms or services.

Personal Data refers to any information relating to an identified or identifiable individual.

Processing refers to any operation performed on personal data including collection, storage, use, disclosure, or deletion.

3. Collection of Information

While interacting with DFTNews through our website, mobile platforms, social media channels, or physical interactions, we may collect and store certain personal data.

This information is collected for specific, lawful, and legitimate purposes only.

Personal data collected may include, but is not limited to:

• Name

• Age

• Gender

• Identification number (where required)

• Address or location information

• Phone number

• Date of birth

• Email address

• Organization or employer

• IP address

• Device and browser information

We may collect personal data when you:

• Register for newsletters or services offered by DFTNews

• Subscribe to notifications, updates, or alerts

• Participate in surveys, promotions, competitions, or campaigns

• Visit or interact with our website or digital platforms

• Attend or register for events organized by DFTNews

• Submit articles, comments, or story tips

• Contact us via phone, email, social media, or website forms

• Visit our offices or events

• Interact with us as an advertiser, supplier, partner, or contributor

4. Use of Personal Data

DFTNews may use personal data for the following purposes:

• To provide news, updates, and information about our services

• To respond to inquiries, feedback, or requests

• To manage subscriptions or newsletter services

• To improve the functionality and performance of our platform

• To conduct research, analytics, and audience insights

• To comply with legal or regulatory obligations

• To develop new products, services, and editorial content

• To communicate updates about services, features, or events

In some cases, aggregated and anonymized data may be used for research and statistical purposes.

5. Personal Data Retention

DFTNews will retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Statement.

We may also retain personal data where necessary to:

• Comply with legal or regulatory obligations

• Resolve disputes

• Enforce agreements and policies

Usage data used for analytics and performance monitoring may be retained for a shorter period unless required for security or legal purposes.

6. Personal Data Disclosure

DFTNews may disclose personal data when necessary and in accordance with applicable laws.

Disclosure may occur to:

• Regulatory authorities or law enforcement agencies

• Courts and statutory bodies where required by law

• Trusted partners, contractors, or service providers supporting our operations

• Advertising or research partners where permitted by law

• Other legitimate parties where necessary to provide services

All such disclosures will comply with the applicable data protection regulations.

7. Direct Marketing

DFTNews may send newsletters, updates, or marketing communications where consent has been provided.

Users will always have the option to opt in or opt out of marketing communications.

You can unsubscribe from marketing communications by:

• Using the unsubscribe link in emails

• Adjusting preferences in your account settings

• Contacting us directly

Opting out does not apply to essential service communications.

8. Use of Cookies and Hyperlinks

When you visit the DFTNews website, we may use cookies and similar technologies to enhance your experience.

Cookies may collect non-personal data such as:

• IP address

• Pages visited

• Time spent on pages

• Date and time of visits

• Browser information

This information helps us improve website performance and user experience.

DFTNews may also include links to third-party websites for informational purposes. Once you leave our website, you will be subject to the privacy policies of those third-party platforms.

9. Personal Data Security

DFTNews takes the security of personal data seriously and implements appropriate safeguards to protect it.

These measures may include:

• Access controls

• Encryption and secure systems

• Monitoring and auditing systems

• Physical and environmental security

• Data classification and management procedures

Despite these safeguards, no internet-based system is completely secure.

10. Transfer of Personal Data

Personal data may be processed at DFTNews offices or by service providers located in other jurisdictions.

Where cross-border data transfers occur, DFTNews will ensure appropriate safeguards are in place to protect personal data in accordance with applicable laws.

11. Data Subject Rights

Under applicable data protection laws, individuals have several rights regarding their personal data.

These rights include:

Right of Access
You may request access to personal data held about you.

Right to Rectification
You may request correction of inaccurate or incomplete personal data.

Right to Withdraw Consent
You may withdraw consent for data processing at any time where processing is based on consent.

Right to Erasure
You may request deletion of personal data where there is no legal basis for continued processing.

Right to Object
You may object to the processing of your personal data in certain circumstances.

Right to Data Portability
You may request that your personal data be provided in a structured, commonly used format.

12. Contact Us

For questions regarding this Data Privacy Statement or requests related to your personal data, please contact:

DFTNews

Email: info@digitallyfit.top

Website: https://digitallyfit.top/

Location: Westlands Business Park 8th Floor, Chiromo Lane Nairobi, Kenya

13. Changes to This Privacy Statement

DFTNews reserves the right to amend or update this Data Privacy Statement from time to time.

Any updates will be published on this page and will take effect immediately upon publication.

Users are encouraged to review this page periodically to stay informed about how their personal data is protected.